Our history begins in 2011, when our founder Matthew Williams started designing shirts while going to The University of Texas at Austin. Through the power of a simple t-shirt or hoodie, we understand that much can be said. Whether that is to talk about voting, start a conversation about social injustice, or something that merges our rich history with our ever-changing present & future.

Our Mission

Our goal is to provide primarily people of color, with a product that’s not only comfortable and affordable but has a message. We continue to create powerful and intriguing designs, that sometimes might turn heads but are truly meant to create a conversation that in many cases, should’ve already happened. With this in mind, we work hard to create truly unique pieces you’ll love and continue looking back for more.

Our Products

Our products are made for the free thinkers, the social justice reformers, the pop culture lovers, and for the people that want to make a statement without saying a word. We continue to be inspired by everything around us. From black history to hip-hop music and pop culture, we continue to see a different perspective and feel that you do too.

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F1rst Creations, continues to grow and develop new designs that are sure to make you love what you wear and make a statement. Thank you for visiting and purchasing. We look forward to seeing you again.